Image Courtesy of Charlotte Front and Center
The wonks of the Democratic party got it right for a long time: if you’re going to sell a message, you’ve got to corner the medium. And so far, with the notable exception of the Murdoch empire, American news media and entertainment has slanted toward a more liberal worldview—so much so that some Republicans turn to Stephen Colbert to at least pretend there’s a conservative humorist somewhere in the mix.
But never fear, my fellow conservative viewers and readers! In the midst of cat memes and articles about how bowling leagues and PTAs can breed Nazis, a Bloomberg writer by the name of Megan McArdle has braved the literary elements to discuss how “Democrats May Lose Their Media Edge.” The premise is simple: as institutional news media gives way to online presences (like this blog), the ideological pillars that once shored up groupthink in titans such as The Washington Post are also disappearing. Now, any liberal, conservative, progressive, moderate, libertarian, anarchist, illusionist, or sadist can set up a WordPress account and create their own internet fiefdoms free from outside influence and monetary concerns. The result is a newly opened free-for-all where the Democrats’ verbal foot soldiers are no longer as effective and profitable in aggregate.
This loosening of liberal control may strike some readers as a Republican pipe dream, but the reality is the rise of the blogger is augmented by media overreach. The liberal side of the spectrum goes too far to suit the political needs of the Democrats: coverage of Wendy Davis’ filibuster in Texas did not go over well with the United States’ predominantly pro-life Hispanic population, African-American communities are increasingly reticent about the media hype surrounding gay marriage, and hoisting Piers Morgan up to decry a lack of gun control created a huge rift between the Democrats who see guns only as “killing machines” and their counterparts who understand the nature of the Second Amendment. To any media consumer, it makes sense that as newspapers, television shows, and pundits work their way to unreliability, a personal mechanism for communication fills the abandoned niche.
All of this spells poorly for the party that has toiled to befriend or co-opt established networks. In fact, there may come a day when Democratic party leaders view current media allies as those friends who waste all the money and spout outrageous things in public. And trust me, the last thing the Dems need is another Elizabeth Warren.